This page will walk you through the process of getting to a SKU page, managing your tag's digital experience, and viewing your SKU's analytic.
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When you first access an individual SKU you'll land on the SKU Overview Page. The overview page provides a snapshot of information about that SKU including:
the number of tags in the SKU
the number of for that SKU
the SKU's name - editable field
the SKU notes - editable field
The SKU name and SKU notes can be changed at anytime on the Overview tab.
Please keep in mind that while the SKU name is end-consumer facing, meaning the end consumer will see this information as the "SKU name" in the digital experience, the SKU notes are internal only. They are meant to provide extra context for your team without adding unnecessary information to the digital experience.
To manage what the end-consumer sees when they tap a Legitimate tag, select the "Webpage" tab within the SKU page.
To begin editing your digital experience chose the "Custom" button under "Choose how you would like to create the webpage:"
On the right hand side you'll be able to see a preview of what the end-user will see when they tap their tags.
When you add in the header logo, name, image and description, the preview will change to reflect your updates in real-time.
Additionally, when you update the Builder.io CMS the preview will change to reflect your changes.
You can save your progress at any time in this section and come back to edit it later.
Once that is selected you can edit your SKU's header logo, name, image and description and
On the Analytics tab you can see a more in-depth view of your SKUs analytics of the following data:
Page Views - how many times an end-user has tapped a tag in that SKU
Marketing Consent - number of end-users who have agreed to receive marketing materials via their login method such as email or SMS
Ownership Claims - number of times an end-user has successfully claimed a tag in that SKU
Ownership Resets - number of times a tag in that SKU has had its ownership reset
Total Tag Verifications - total number of times a verification action has been performed on the tags in this SKU, including page views, when the tag is programmed, and other verification steps your SKU may have.
Other views of the data:
Map View
the map view gives you a heat map visual of where the tags have been tapped across the world. The red dots indicate multiple taps in one area
Line Graphs
Views, User Interactions, and Marketing Consent
Breakdown of tag usage and interaction by end-users over time
Verifications
Breakdown of types of Verifications by end-users over time
Data Tables
Tag UID, Transfer Type, User ID, Time chart
gives you a granular look at every action performed within that SKU on a tag basis.
Tag UID - specific tags unique code
Transfer Type - the type of action that was done to that tag
User ID - the unique code we give to each end users
Time chart displays exactly when the action on that tag was performed by that user
Bar Graphs
Views by City, Views by Region, and Views by Country
Breakdown of page views by end-users across city, region and country
In order to view the city region or country that corresponds with a section of the graph hover you mouse cursor over the a section of the city, region or country name will pop-up
Item name: this is the title of your SKU. It will be displayed at the top of the digital experience
Item description: this is the description of your SKU. we recommend keeping this description as succinct as possible. You can always add additional information in the rest of the digital experience.
Product Image: this is the image that corresponds to your SKU. Press the upload file button to upload your image. A preview of the image should load within a few seconds after you upload. If your having issues uploading please review our image specs .
Product Animation: if you choose to also include an animation for your SKU press the upload file button to upload your video. A preview of the video should load within a few seconds after you upload. If you're having trouble uploading please review our animation specs .
