# Branding

Brand familiarity comes from the consistent use of our strategy and creative elements. This document provides a guide for those elements as defined uniquely for Legitimate — outlining what and how we communicate with the world.

## Brand Guidelines

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2FK56u1pjuxuWq1FsJ9zOi%2F%5Bc%5D%20Legitimate%20Brand%20Guidelines_Final%201.jpg?alt=media&#x26;token=df42ea69-7a1d-4bd9-acb9-a886108d9076" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2FxzHWaGIGoRdoDD40J9Bd%2F%5Bc%5D%20Legitimate%20Brand%20Guidelines_Final.jpg?alt=media&#x26;token=48779aac-bc38-4202-b470-8a8b84ce444c" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2FgVL2dGrA9arE1rkogi9X%2F%5Bc%5D%20Legitimate%20Brand%20Guidelines_Final%202.jpg?alt=media&#x26;token=ab13e354-ff8a-4e7c-872c-4bb8f8d9d5b3" alt="" width="375"><figcaption></figcaption></figure>

[Brand Guidelines in PDF Format](https://drive.google.com/file/d/1klBbG-AT52wYVrQ8AfyEHXdRPuAWEecG/view)

## Wordmark

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2F8C5J2NAEdh2iYS6LxSUz%2FLegitimate_Wordmark_RGB_Bkack.png?alt=media&#x26;token=2403001c-5e46-407b-a76f-84811bc416f9" alt="" width="375"><figcaption></figcaption></figure>

Use this wordmark to represent the brand and the company.

## Primary Symbol

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2FNCKFWu1BBcFjMgW1apTm%2FLegitimate_Symbol_RGB_Bkack.png?alt=media&#x26;token=41cf90a1-6895-495e-9607-1cfd4b20b3e4" alt="" width="188"><figcaption></figcaption></figure>

Use this symbol primarily to represent the brand. It should not be used to indicate the hover location for your phone for product authentication.

## Hover Symbol

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2Fnw2reL4jDAdF8uR0DjfV%2FLegitimate_Tag-Symbol_RGB_Bkack.png?alt=media&#x26;token=5fceffc7-3a0b-4950-99c9-9ff679cf5528" alt="" width="188"><figcaption></figcaption></figure>

Use this symbol exclusively for NFC tags positioned behind it or for moments explaining the tag. It will not be used to represent any brand-related moments except for the tags.

## Primary Typeface

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2FKBgyxo5Q9CqPPG1bKhka%2FScreenshot%202024-06-03%20at%204.50.29%E2%80%AFPM.png?alt=media&#x26;token=464f88ad-5b39-49ff-9898-edf12e9c7aaa" alt=""><figcaption></figcaption></figure>

Use **PS Times** across all titles, headings, and text that requires emphasis. Please refer to our [brand guidelines](#brand-guidelines) for more details.

[Download PS Times](https://drive.google.com/file/d/161R_cH0u24xpTn5fdVRO-uwkdmc43QGY/view?usp=sharing)

## Secondary Typeface

<figure><img src="https://677238024-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCz1rlf2XwhIAsOU0K7Q6%2Fuploads%2FkpxMjGmAk1haQhhBhXsq%2FScreenshot%202024-06-03%20at%204.50.34%E2%80%AFPM.png?alt=media&#x26;token=c48eced9-ae22-4690-9980-c95678b47cb1" alt=""><figcaption></figcaption></figure>

Use **Favorit** for body text, captions, and CTA elements such as buttons. Please refer to our [brand guidelines](#brand-guidelines) for more details

[Download Favorit](https://drive.google.com/drive/folders/10HO_dp3odR03TfyI9Y3jWEqbScPAMsnA?usp=sharing)