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About Legitimate
  • Welcome to Legitimate
  • Products
    • 🛣️Overview
    • ✔️Verify Experience
    • 🔢Digital Product Passport
    • 👻Privacy Regulation Compliance
  • Legitimate Tags
    • 📡Tag Catalog
    • 📝Technical Specs
    • 📲Programming Process
    • How to Apply a Legitimate Heat Press Tag
  • Brand Guidelines
    • 🔠Branding
      • 🎈Brand Assets
      • 🗂️Templates
  • PROJECT DOCS
    • Required Activation Assets
      • Image Specs
      • Animation Specs
      • Header Logo Spec
    • What can you do on Legitimate Dashboard
    • What is a SKU
    • How to Manage an individual SKU
    • Managing your SKUs on Legitimate Dashboard with a third-party CMS integration
      • How to Activate your tags using Legitimate Dashboard
      • How to use the Legitimate Builder.io integration
      • Figma to Builder.io Integration with Legitimate
  • Managing your SKUs on Legitimate Dashboard with API Access
    • Setting up API or redirect link on Legitimate Dashboard
  • Managing your Organization in Legitimate Dashboard
  • What does each datapoint mean in the analytics section of Legitimate Dashboard
  • Assets Management in Legitimate Dashboard
  • How to export SKU owners information
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  • Brand Guidelines
  • Wordmark
  • Primary Symbol
  • Hover Symbol
  • Primary Typeface
  • Secondary Typeface

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  1. Brand Guidelines

Branding

PreviousHow to Apply a Legitimate Heat Press TagNextBrand Assets

Last updated 9 months ago

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Brand familiarity comes from the consistent use of our strategy and creative elements. This document provides a guide for those elements as defined uniquely for Legitimate — outlining what and how we communicate with the world.

Brand Guidelines

Wordmark

Use this wordmark to represent the brand and the company.

Primary Symbol

Use this symbol primarily to represent the brand. It should not be used to indicate the hover location for your phone for product authentication.

Hover Symbol

Use this symbol exclusively for NFC tags positioned behind it or for moments explaining the tag. It will not be used to represent any brand-related moments except for the tags.

Primary Typeface

Secondary Typeface

Use PS Times across all titles, headings, and text that requires emphasis. Please refer to our for more details.

Use Favorit for body text, captions, and CTA elements such as buttons. Please refer to our for more details

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Brand Guidelines in PDF Format
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brand guidelines
brand guidelines