# Branding

Brand familiarity comes from the consistent use of our strategy and creative elements. This document provides a guide for those elements as defined uniquely for Legitimate — outlining what and how we communicate with the world.

## Brand Guidelines

<figure><img src="/files/TMUF6l3VVNucAbHpIXy6" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="/files/wYV1FnKudxmx3aZzU58H" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="/files/dDUun28SZVBObXGpeml6" alt="" width="375"><figcaption></figcaption></figure>

[Brand Guidelines in PDF Format](https://drive.google.com/file/d/1klBbG-AT52wYVrQ8AfyEHXdRPuAWEecG/view)

## Wordmark

<figure><img src="/files/MdZ2WpyBx78uzfl80HdR" alt="" width="375"><figcaption></figcaption></figure>

Use this wordmark to represent the brand and the company.

## Primary Symbol

<figure><img src="/files/hS3UqEkaOHjWIaSfLEO3" alt="" width="188"><figcaption></figcaption></figure>

Use this symbol primarily to represent the brand. It should not be used to indicate the hover location for your phone for product authentication.

## Hover Symbol

<figure><img src="/files/a6fmM7UTpKXOcD1nk6se" alt="" width="188"><figcaption></figcaption></figure>

Use this symbol exclusively for NFC tags positioned behind it or for moments explaining the tag. It will not be used to represent any brand-related moments except for the tags.

## Primary Typeface

<figure><img src="/files/LFhqzwCfXttyQLAxsCeS" alt=""><figcaption></figcaption></figure>

Use **PS Times** across all titles, headings, and text that requires emphasis. Please refer to our [brand guidelines](#brand-guidelines) for more details.

[Download PS Times](https://drive.google.com/file/d/161R_cH0u24xpTn5fdVRO-uwkdmc43QGY/view?usp=sharing)

## Secondary Typeface

<figure><img src="/files/3aOlBJQqx57xvJlmgEbj" alt=""><figcaption></figcaption></figure>

Use **Favorit** for body text, captions, and CTA elements such as buttons. Please refer to our [brand guidelines](#brand-guidelines) for more details

[Download Favorit](https://drive.google.com/drive/folders/10HO_dp3odR03TfyI9Y3jWEqbScPAMsnA?usp=sharing)


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