🔠Branding (2024)
Brand familiarity comes from the consistent use of our strategy and creative elements. This document provides a guide for those elements as defined uniquely for Legitimate — outlining what and how we communicate with the world.
Brand Guidelines
Brand Guidelines in Figma with Animations
Brand Guidelines in PDF Format
Brand Guidelines in Exported PDF and Figma Files
Wordmark
Use this wordmark to represent the brand and the company.
Primary Symbol
Use this symbol primarily to represent the brand. It should not be used to indicate the hover location for your phone for product authentication.
Hover Symbol
Use this symbol exclusively for NFC tags positioned behind it or for moments explaining the tag. It will not be used to represent any brand-related moments except for the tags.
Primary Typeface
Use PS Times across all titles, headings, and text that requires emphasis. Please refer to our brand guidelines for more details.
Secondary Typeface
Use Favorit for body text, captions, and CTA elements such as buttons. Please refer to our brand guidelines for more details
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