What is Legitimate?

Legitimate connects your physical product to digital experiences that extend your customers’ relationship with your brand.

We provide an all-in-one solution for connected products including NFC tags, customized digital experiences, user accounts and ownership tracking, and analytics data.

Legitimate Protocol

The Legitimate Protocol is an blockchain based framework designed to keep physical assets in-sync with their digital counterparts in terms of ownership and provenance. When a product is integrated into the Legitimate Protocol, it becomes a connected product.

Legitimate Tags and the Legitimate platform enable customers to verify authenticity and ownership of physical goods through our services.

Our product data including product information, individual creation dates, and anonymized owner identifiers. These data are stored on blockchains so it can be independently accessed and verified for authenticity and circularity tracking.

How it works

Connected products powered by Legitimate's Protocol have a few key features:

• Locking Mechanism on the Digital Product NFT

  • The Digital Product NFT is cannot be transferred or used until the current owner reads the tag with their phone to verify.

• Secure

Our LGT Tags are individually programmed with a unique private key per tag that the tag then uses to generate a checksum for verification. Because each tag has a unique private key, tags need to be individually programmed.

Pre-Programmed Tags

Legitimate provides pre-programmed tags through our manufacturer and other integration partners. For smaller amounts of tags, they may be shipped from our warehouses in Tokyo or New York City. For larger quantities, the tags will be ordered directly from our manufacturer from China.

Tag Programming Tools

For creators and brands that wish to program tags themselves during the manufacturing process or have specific requirements including numbered editions, we can provide private access to our tag programmer apps when subscribed to our service plans.

General Terms

• Product name: this is the title of your product. It will be displayed at the top of the digital experience.

• Product description: this is the description of your product visible on the digital expereince. We recommend keeping this description as succinct as possible. You can always add additional information in the rest of the digital experience.

• Product image: this is the image that corresponds to your product.

• Product animation (optional): Animation associated with your product and will show in place of the product image in the digital experience.

• SKU Notes - Notes about your project that only you and anyone in your organization can see. This is meant to provide further context on your SKU to help you stay organized without exposing the information to the end-user

Once a set of Legitimate Tags have been purchased with the builder.io feature, you will receive an invite to a page builder where you can customize the content that goes with your item.

Here's a list of content that can be added:

• Text

• Image

• Video

Activating Your SKU's tags

In order to activate your tags all the must be added to you SKU on dashboard. This metadata refers to the (and optional ), description, and name of your SKU. This information is the backbone of the Legitimate digital experience. It is the first thing your customer will see when they scan their tags.

Please find step by step instruction below on how to add your required metadata and activate your tags.

Please note that when you add in the header logo, name, image and description, the preview on the right hand side will change to reflect your updates in real-time. Make sure to press save every time to save your progress.

In order to properly set up your redirect link when using API access with Legitimate you'll need to add the redirect link into Legitimate Dashboard. Please follow the steps below to learn how to add in your redirect link

When a tag is scanned by an end user they have to input their email or SNS to claim and unlock the exclusive digital content tied to that tag. If they chose to accept sharing their email or SNS for marketing their information will be stored on Legitimate Dashboard. This information can then be exported off of dashboard and used for marketing efforts by your team.

Follow the instructions below to export the following data:

The CSV export of Owners will contain the following information:

• SKU ID

• Tag ID

Verify is the user interface that powers a full end-to-end customer journey when interacting with the Legitimate Tag as well as the associated digital content and product passport.

Locked Screen

The user will see an introduction screen with details about the product and digital experience when the site loads. This screen is meant to provide the user with enough information and instructions so they feel comfortable inputting their email to log in.

The title, body text, and image can be customized for SKU of tags.

On Legitimate Dashboard you can manage all the SKUs in your organization:

1. Create new SKU (a SKU is a set of tags that all share the same digital experience or URL redirect)

2. a SKU's digital experience via our internal CMS system (content management system)

3. View and export data and analytics for all your Organization's SKUs or a specific SKU

1. Turn the heat press on

   • Ideal temperature is 150C, but anywhere between 140 - 180C will work (this will be heat setting M on the recommended heat press). Please adjust the time spent adhering to the tag with the heat press accordingly.

   • Any temperature above 200C will burn the adhesive

Once inside of the image or videos section you'll be able to see when each video and image was upload. You can also edit the names of files, and delete an image or video from your organization by clicking on the "..." next to the file you want to change.

For the best user experience, we suggest using a logo with an aspect ratio of 1:1 or 16:9. We recommend keeping the file size as small as possible to help with page loading times. Please keep the image under 100 KB.

In order to connect your Legitimate Tags to a unique digital experience you must purchase the number of SKUs needed for your project. One SKU gives you access to one digital experience for a set number of tags. Each item type or design also needs a SKU to associate the item image, description, and title to that item category. Any additional experiences you want to associate with any number of the tags you ordered will incur an additional charge for the extra SKU setup

Examples:

• A client orders 100 tags from Legitimate to be used for both hoodies and t-shirts. 50 tags will be used for hoodies and 50 tags will be used for t-shirts. This client will need to purchase 2 SKUs for this order.

• A client orders 100 tags from Legitimate to be used for 100 hoodies. The exclusive content for 50 of the hoodies will be different than the digital experience of the other 50 hoodies. This client would need to purchase 2 SKUs.

Brand familiarity comes from the consistent use of our strategy and creative elements. This document provides a guide for those elements as defined uniquely for Legitimate — outlining what and how we communicate with the world.

Brand Guidelines

Brand Guidelines in PDF Format

Wordmark

Use this wordmark to represent the brand and the company.

Primary Symbol

Use this symbol primarily to represent the brand. It should not be used to indicate the hover location for your phone for product authentication.

Hover Symbol

Use this symbol exclusively for NFC tags positioned behind it or for moments explaining the tag. It will not be used to represent any brand-related moments except for the tags.

Primary Typeface

Use PS Times across all titles, headings, and text that requires emphasis. Please refer to our for more details.

Secondary Typeface

Use Favorit for body text, captions, and CTA elements such as buttons. Please refer to our for more details

Legitimate Tags

Legitimate Tags utilize NFC technology and are secured by an industry standard encryption algorithm called AES-CMAC. NFC stands for near field communication, a technology that enables devices to read data from NFC tags, tiny microchips with antennae embedded inside stickers, tags, or other materials. Similar technology powers hotel room keys, contactless credit cards, transit passes, and access key fobs. These tags do not contain batteries.

We chose NFC technology because most modern smartphones released in the last few years already have NFC readers built in. They are located at the top of the Apple iPhone and middle of most Android phones.

Encryption

Our Legitimate Tags feature a secure industry standard encryption called which prevents our tags from being copied or duplicated. The tags contain a secure enclave that stores a 128-bit private key which cannot be read and requires the same private key to reprogram the tag. A counter on the tag stores the number of times the tag has been tapped and read. The AES-CMAC algorithm then computes a checksum based on the number of reads, the tag's unique identifier, and the private key programmed into the tag. Our servers will then validate the checksum and make sure it matches the read count and tag identifier. Checksums submitted to our servers are tracked and cannot be used again.

URL Format

Legitimate's encoding process programs the Legitimate Tags to use the AES-CMAC algorithm to compute the URLs in the following format in order to submit to our servers for verification.

uid - unique identification code of the Legitimate Tag (14 hex characters)

ctr - counter for the number of reads of the Legitimate Tag (6 hex characters)

cmac - AES-CMAC checksum signature (16 hex characters)

Durability

The tags can be tapped and read more than 200,000 times and will retain data for more than 30 years. They can be operated in -30℃ to 70℃ temperature and a protective casing can be added for additional heat and water resistance as well.

Please see our for more details.

With in an individual SKU page you'll be able to edit the following tabs:

• Overview

• Product

• Analytics

• Webpage

• Blockchain

Each section below will go into further detail about what you can do in each tab

SKU Overview Tab

When you first access an individual SKU you'll land on the SKU Overview Page. (to learn how to manage an access an individual SKU please review our docs )

The overview page provides a snapshot of information about that SKU including:

• the number of tags in the SKU

• the number of for that SKU

• the product name - editable field (visible on Legitimate digital experience by end client)

• the SKU notes - editable field (not visible on Legitimate digital experience by end client; for internal use only)

The SKU name and SKU notes can be changed at anytime on the Overview tab.

Please keep in mind that while the SKU name is end-consumer facing, meaning the end consumer will see this information as the "SKU name" in the digital experience, the SKU notes are internal only. They are meant to provide extra context for your team without adding unnecessary information to the digital experience.

To manage what the end-consumer sees when they tap a Legitimate tag, you'll need to edit both the "Product" tab and the "Webpage" tab within the SKU page. First, make sure you fill in the Product tab. The product tab allows you to edit the name, image and description associated with your tags (shown below). All these assets must be added on dashboard in order to activate your tags. To learn more read about how to activate your tags in dashboard .

You can save your progress at any time in this section and come back to edit it later.

To begin adding in exclusive content to your digital experience go to the "webpage" tab and chose the "Custom" button under "Choose how you would like to create the webpage:"

Once that is selected you can edit your SKU's exclusive content in Builder.io.

On the right hand side you'll be able to see a preview of what the end-user will see when they tap their tags. When you update the Builder.io CMS the preview will change to reflect your changes.

To learn more about the graphs and data breakdown in the Analytics tab please review our in-depth documentation here.

For the best user experience, we suggest using square photos of at least 1000x1000 pixels in PNG or JPEG formats of no larger than 8MB in file size. Transparency is also supported but please make sure the image works against both dark and light backgrounds.

Framing

Whether the picture is taken in portrait or landscape orientation, we want to make sure that the subject (i.e. the product) is focused in the center of the frame. If the camera supports square photos, then the photo does not need to be manually cropped afterward.

Editing

The lay-flat photos should have the perspective adjusted if they're not shot exactly from the center

The lay-flat photos should have the perspective adjusted if they're not shot exactly from the center

The item should have its background removed and placed against a transparent canvas for the best visual experience

Most brand assets are available in light and dark versions with transparent backgrounds and in SVG, JPEG, and PNG formats. Some assets such as those designated for social media include background fill.

Please refer to our Brand Guidelines for usage details.

Symbol

Download Symbol Assets

Hover Symbol (for Legitimate Tags)

Wordmark

Social Icon

The square logo avatars are designed with extra spacing so that platforms like Twitter can crop into a circle.

Backgrounds

Legitimate's end-to-end service offerings include:

1. Legitimate Tags

   • Pre-programmed and quality checked

   • Blank tags programmable with our

2. Legitimate Tag Management Platform connects the Legitimate Tags to the blockchain and other content

   1. Legitimate Dashboard for managing tags, viewing usage analytics, and editing content

   2. Mobile and Desktop Tag Programmers to securely program the individual tags with unique private keys and associate them to a batch or SKU to display the same content

3. Legitimate Verify for displaying content to end users, allowing them to interact with the digital experience connected to the Legitimate Tag directly

   1. Opt into our ecosystem or build your own and reference our apps as an example

      1. Verify for Web - interact with our tags without downloading an app

      2. Verify Mobile Apps - verify tag, manage your profile, see everything you have in your collection, all in one place

Along with , Legitimate's service offerings are the easiest way for any brand to start creating phygital products and experiences.

To navigate to your Organization page on Legitimate Dashboard click on your username in the bottom lefthand corner of the screen and then select "Organization"

On your Organization page you'll be able to get an overview of all the SKUs within your Organization.

The page is broken down into usage data, assets data, and users management. For more information on analytics please review the analytics breakdown.

Within the user section of your Organization on you can:

• Add or Delete users

For more detailed instruction on how to perform these actions please see below.

Adding a user

Delete a user

*In order to delete a user you must be an admin of that organization*

Change a user's role

Request and download an audit log

Videos should be cropped or rendered as a square and converted to .mp4 format with H.264 video codec and MP3 audio codec for maximum compatibility with Legitimate's user experience.

Exporting your video

If your video editing tool or rendering software supports custom resolutions, please use 1080x1080 or 2160x2160 pixels.

Widescreen and vertical videos are supported but may not look the best in Legitimate's user interface

SKU Overview Page

When you first go to manage an individual SKU you'll land on the SKU Overview page. The overview page provides a snapshot of information about that SKU including:

• the number of tags in the SKU

Instructional Printout

We advise all our brands and partners to include some printed material to explain how the Legitimate Tag works for different devices. For many customers, your product may be the first time they interact with NFC technology or a phygital product so they do not know how to use the NFC reader or where its location is on their phone.

The NFC reader may need to be manually switched on for older phones and low power mode must be switched off to read the Legitimate Tag.

We included an editable version of this design in case translation or change is necessary. You may need a copy of our typeface to edit the text.

Overview

Graphs

Map View

• the map view gives you a heat map visual of where the tags have been tapped across the world. The red dots indicate multiple taps in one area.

• you can zoom onto specific countries, regions, and cities to get a more granular view of the heat map. Zoom by using your two finger on your track and using a pinching motion, pull your fingers out to the sides to zoom in and inwards to zoom out.

Tag Interactions Line Graphs

This graph gives you a breakdown of tag usage and interaction by end-users over time. The data starts collection from the date your tags were encoded. This graph shows the following information:

• Page Views

• Claims

• Marketing Consent

• Reset

You can hover your curser over specific points on the graph in order to get the actual count that point on the graph.

Ownership Activity Chart

This chart shows the last 10 claims and resets made on tags in that SKU. It shows which tags these actions were performed on (Tag ID column), what type of action was performed (Type column), a preview of the email associated with that action (Email column), and what time that action was performed (time column)

To access these user's email address and/or to get more than just the last 10 actions associated with this SKU you can export the SKU owners information by following these

Regions by Page Views Graph

Show the top 10 states, provinces, or regions with the most page views. You can hover your curser over each bar graph to see name and total number of page views.

You can export this data and get more than just the top 10 by following these

Countries by Page Views Graph

Shows the top 10 countries or territories with the most page views. You can hover your curser over each bar graph to see name and total number of page views.

You can export this data and get more than just the top 10 by following these

Cities by Page Views Chart

Shows the top 10 cities with the most page views.

You can export this data and get more than just the top 10 by following these

Top Tags by Views Chart

Shows the top 10 tags with the most page views

You can export this data and get more than just the top 10 by following these

Verifications Graph

This graph gives you a breakdown of tag verifications over time. The data starts collection from the date your tags were encoded. This graph shows the following verification types:

• Program

• Custom

• API

You can hover your curser over specific points on the graph in order to get the actual count that point on the graph.

Guidelines For The Design Process In Figma:

The only requirement for designing in Figma is that you build the design using the mobile auto-layout feature in Figma. You can learn more about auto-layouts in Figma on their helpdesk here

Please note that you should only design a mobile experience. The only way to access our digital experience is with a phone.

Connecting the Figma designs to you project's builder.io pages:

Before importing your Figma design into Builder, make sure:

• You've installed the for Figma.

• You have a completed design in Figma.

To import layers from Figma into your Builder.io page using the Figma plugin:

1. Select the layer(s) in Figma.

2. Open the Builder Figma plugin and click the Copy to Builder button.

3. When the copy process is done, go to the Builder Visual Editor for the desired SKU* and paste with Cmd/Ctrl + v.

*please make sure you have selected the mobile view in builder as demonstrated below before before you paste the designs in

For further instructions please refer to builder.io's helpdesk . Please only refer to the Pasting Figma Layer into Builder as the other methods don’t work with our builder integration

For creators and brands using Legitimate's services, we require a set of assets to be provided to activate your tags. All assets must be sent to the Legitimate Team at least two weeks before the project launch. If a client fails to do so, there’s a risk that the tags will not be activated in time.

Further information about each asset type and instructions on specific specs are hyperlinked

• Item Image

  • Image - We recommend this be a rendering or image of the physical item. Please see our image spec requirements here

• Item Animation (Optional)

  • Please see our animation spec requirements

• Item Title (name)

  • 50 character count limit

• Item Description

  • Description of your item, we recommend keeping this at 2 - 3 sentences tops. You can always add additional information in the rest of the digital experience if need be.

• Header Logo (Optional)

  • If you'd like to replace the Legitimate logo at the top of the digital experience. Please see our spec requirements

• Builder.io Exclusive Content

  • By leveraging Legitimate’s builder.io integration your team can easily add custom content to your Legitimate Digital Experience. Content can include images, videos, text, QR codes, etc.

    • using the you'll also we able to seamlessly integrate your figma designs into your Legitimate Digital Experience

  • Custom content will need to be added by the client team by following our

What does the digital experience look like?

The top part of the digital experience, labeled in red below, is where the item image, title, and description will go. Everything below the "Item Details" section is what you'll be able to customize using our Builder.io integration.

Due to the nature of our business, Legitimate collects usage data for analytics purposes on behalf of brands and creators to measure engagement and success metrics.

We follow all privacy regulations including GDPR in Europe, CCPA in California, VCDPA in Virginia, LDPR in Brazil, and more.

Product Analytics

Legitimate uses Google Analytics to collect data about how our products are being used.

Data Collected

Data that is collected includes, but is not limited to:

1. Legitimate Tag ID (a unique identifer for each NFC tag)

2. Page viewed

3. Session duration

4. Device type

This data may be shared with our clients when requested.

We do not collect user specific data including emails or phone numbers for product usage analytics.

Data Collection Consent

Depending on regional privacy regulations, users will see different ways to opt-in or opt-out of data collection.

All Legitimate sites have links at the bottom of the page allowing users to opt-out of data collection.

Europe and Brazil

A cookie consent banner will be presented when interacting with Legitimate's services that will allow the user to opt-in to data collection and select the types of data collected.

Users can change their preference in the footer links.

United States

An informational banner will be presented when interacting with Legitimate's services that will notify the user of data that is being collected. The user can choose to opt-out of data collection when desired in the banner, or footer links.

All Other Regions

Data collection is turned on by default and the user can choose to opt-out when desired using the links in the footer.

User Accounts

Our system tracks ownership and activation state of digital items through the blockchain. All users, whether using email, SMS, or crypto wallets, have a unique public wallet address. This address is not publicly associated with the owner, but can be configured through various third party platforms to assign usernames, avatars, and social media accounts that may reveal a person's identity.

WalletConnect + Dynamic

When a user connects their own crypto wallet to Legitimate's services, they will most likely use a system called that allows mobile, web, and other wallets to connect to dApps.

We utilize a separate service called to manage third party wallet connections including WalletConnect.

Dynamic Embedded Wallets (Email/SMS Wallet)

When a user uses email or SMS to login to Legitimate, they use our service provider Dynamic to create an email or SMS based wallet. This email or phone number and wallet is stored with Dynamic.

Legitimate does not have access to the email unless that permission is granted by the user when requested with Dynamic. Legitimate does not store any email address or wallets associated with emails.

Dedicated Wallets

This is a custom service add-on available for our enterprise clients that require customized login flows and data requirements. The email, phone number, and wallet is stored with Magic.

Legitimate will host email, phone number, and wallet information for specific product features such as ownership history and processes this data on our servers.

Blockchain Data

Since all of Legitimate's products run on public blockchains such as , , and , all ownership, mint, and transfer history is publicly viewable on , , , and many other blockchain or NFT platforms.

We utilize many third parties to process public blockchain data on behalf of Legitimate including , , and others.

Marketing Emails

For enterprise clients that require email marketing integrations with their digital products, Legitimate offers an email export that allows clients to download all the product ownership information captured by Legitimate to use with any email marketing tool such as Mailchimp.

Enterprise clients may request this mailing list from Legitimate and we will only share the emails associated with the clients' products.

Users have to opt-in to marketing emails via the login and activation flow.

Standard Tags

We currently offer 6 different standard types of Legitimate NFC Tags. All these tag types have the option of being custom designed, custom sized, and have an anti-metal layer added for use on a metal surface. A full breakdown of each chip type can be found below. The lead time for all tags below is approximately 4 weeks. Any customizations will increase lead time.