What is Legitimate?

Legitimate connects your physical product to digital experiences that extend your customers’ relationship with your brand.

We provide an all-in-one solution for connected products including NFC tags, customized digital experiences, user accounts and ownership tracking, and analytics data.

Standard Tags

We currently offer 6 different standard types of Legitimate NFC Tags. All these tag types have the option of being custom designed, custom sized, and have an anti-metal layer added for use on a metal surface. A full breakdown of each chip type can be found below. The lead time for all tags below is approximately 4 weeks. Any customizations will increase lead time.

PPS Plastic Round Tags

These tags come in standard size of 30mm in diameter and are 2mm in thickness. They are heat resistant up to 130°C, machine washable, and water resistant. They can be embedded inside physical goods during the creation process. We recommend using these tags with figurines.

Heat Press Tags

Our heat press tags come in the standard size of 30mm x 30mm in our Legitimate window shape (shown below). They can be applied to a fabric product using a heat press. We recommend using these tags in fabric products.

Paper Sticker Tags

Our paper sticker tags come in a standard size of 30mm x 30mm in our Legitimate window shape (shown below). They are slightly thicker than a piece of paper and have a heat resistance of up to 70°C. They are very lightweight and can be applied directly onto any exposed flat surfaces of your physical item. The adhesive is made by 3M. We recommend using these tags with artwork or other printed products. The sticker adhesive backing is made by 3M.

PET Sticker Tags

Our PET Sticker Tags come in the standard size of 30mm in diameter and are around 0.84mm thick. They are heat resistant up to 130°C, are very lightweight, and can be inserted under existing product labels or applied directly onto any exposed flat surfaces of your physical item. We recommend using them in fabric products with our Legitimate Fabric Labels. The sticker adhesive backing is made by 3M.

Fabric Tags

Our Fabric Tags come in the standard size of 30mm in diameter and are around 0.25mm thick. They are heat resistant up to 180°C, machine washable up to 200 times, and designed to withstand at least 20 wash and dry cycles. These are lightweight and can be sewn into products directly or inserted under other fabric labels, patches, or leather panels. We recommend using them in fabric products with out Legitimate Fabric Labels.

Tamper Proof Paper Stick Tags

Our Tamper Proof Paper Sticker Tags come in the standard size of 25mm in diameter, with a 35mm x 7mm long tail. They are slightly thicker than a piece of paper and have a heat resistance of up to 70°C. They are very lightweight and can be applied directly onto any exposed flat surfaces of your physical item. When the tail of these tags is broken the tag will be registered as "unsealed" or "tampered with" which can change the content of the digital experience. The adhesive is made by 3M. We recommend using these tags on bottled items. The sticker adhesive backing is made by 3M.

Tag Breakdown Chart

** These vary on a case by case. Please contact us for further information

Branding

Legitimate Fabric Labels

Legitimate provides fabric labels for tags when used in garments or merchandise for a small extra fee. Tap areas must display some sort of indicator or "tap here phrase" to help guide customers when not using Legitimate Fabric Labels or sticker materials.

Our white-label program is also available to select partners.

Legitimate's end-to-end service offerings include:

1. Legitimate Tags

   • Pre-programmed and quality checked
2. Legitimate Tag Management Platform connects the Legitimate Tags to the blockchain and other content

   1. Legitimate Dashboard for managing tags, viewing usage analytics, and editing content

   2. Mobile and Desktop Tag Programmers to securely program the individual tags with unique private keys and associate them to a batch or SKU to display the same content

   3. Tag Verification Services and APIs to verify the single use digital signatures generated upon each tap of the Legitimate Tag for authenticity and enable access to exclusive content

      1. Create creating custom unique digital experiences tailored for your product using our APIs and tag management system

3. Legitimate Verify for displaying content to end users, allowing them to interact with the digital experience connected to the Legitimate Tag directly

   1. Opt into our ecosystem or build your own and reference our apps as an example

      1. Verify for Web - interact with our tags without downloading an app

      2. Verify Mobile Apps - verify tag, manage your profile, see everything you have in your collection, all in one place

      3. Your Collection - A public profile and place for your users to see all of their items in their collection

Legitimate Tags

Legitimate Tags utilize NFC technology and are secured by an industry standard encryption algorithm called AES-CMAC. NFC stands for near field communication, a technology that enables devices to read data from NFC tags, tiny microchips with antennae embedded inside stickers, tags, or other materials. Similar technology powers hotel room keys, contactless credit cards, transit passes, and access key fobs. These tags do not contain batteries.

We chose NFC technology because most modern smartphones released in the last few years already have NFC readers built in. They are located at the top of the Apple iPhone and middle of most Android phones.

Encryption

URL Format

Legitimate's encoding process programs the Legitimate Tags to use the AES-CMAC algorithm to compute the URLs in the following format in order to submit to our servers for verification.

https://tap.legitimate.tech/?uid=XXXXXXXXXXXXXX&ctr=YYYYYY&cmac=ZZZZZZZZZZZZZ

uid - unique identification code of the Legitimate Tag (14 hex characters)

ctr - counter for the number of reads of the Legitimate Tag (6 hex characters)

cmac - AES-CMAC checksum signature (16 hex characters)

Durability

The tags can be tapped and read more than 200,000 times and will retain data for more than 30 years. They can be operated in -30℃ to 70℃ temperature and a protective casing can be added for additional heat and water resistance as well.

Our LGT Tags are individually programmed with a unique private key per tag that the tag then uses to generate a checksum for verification. Because each tag has a unique private key, tags need to be individually programmed.

Pre-Programmed Tags

Legitimate provides pre-programmed tags through our manufacturer and other integration partners. For smaller amounts of tags, they may be shipped from our warehouses in Tokyo or New York City. For larger quantities, the tags will be ordered directly from our manufacturer from China.

Tag Programming Tools

For creators and brands that wish to program tags themselves during the manufacturing process or have specific requirements including numbered editions, we can provide private access to our tag programmer apps when subscribed to our service plans.

Legitimate Protocol

The Legitimate Protocol is an blockchain based framework designed to keep physical assets in-sync with their digital counterparts in terms of ownership and provenance. When a product is integrated into the Legitimate Protocol, it becomes a connected product.

Our product data including product information, individual creation dates, and anonymized owner identifiers. These data are stored on blockchains so it can be independently accessed and verified for authenticity and circularity tracking.

How it works

Connected products powered by Legitimate's Protocol have a few key features:

• Locking Mechanism on the Digital Product NFT

  • The Digital Product NFT is cannot be transferred or used until the current owner reads the tag with their phone to verify.

• Secure

  • When an owner of a phygital product transfers the Digital Product NFT to another person, the NFT is immediately locked again. The only way to unlock the NFT is by using the Legitimate Tag attached to the product.

• Extensible

  • Third party exchanges, marketplaces, and applications can build on top of this transfer restricted NFT state to provide token gated content, access, and more.

1. Turn the heat press on

   • Ideal temperature is 150C, but anywhere between 140 - 180C will work (this will be heat setting M on the recommended heat press). Please adjust the time spent adhering to the tag with the heat press accordingly.

   • Any temperature above 200C will burn the adhesive

2. Take the release paper off the back of the Heat Press Tag

3. Place the tag on the desired location of your item

4. Place a thin piece of fabric underneath the surface you are working on to keep your surface from burning

5. Press the heat press straight down onto the tag for 20 seconds and then take the heat press off

6. Flip the item over so that the side of the tag you just heat pressed is facing down

7. Hold the heat press down on this new side of the item for 20 seconds

8. If the edges of the tag are still not fully adhered use the heat press on the tags for intervals of 10 seconds until the tag is securely attached

**if you are only able to heat press one side of the item we recommend using the heat press for 20 seconds with 10 second intervals after until the tag feels firmly secured

Verify is the user interface that powers a full end-to-end customer journey when interacting with the Legitimate Tag as well as the associated digital content and product passport.

Locked Screen

The user will see an introduction screen with details about the product and digital experience when the site loads. This screen is meant to provide the user with enough information and instructions so they feel comfortable inputting their email to log in.

The title, body text, and image can be customized for SKU of tags.

Login Process

To login and unlock a tags exlcusive content users will be prompted to enter their email and receive a code or connect their Apple or Google accounts

Email Marketing Capture

We offer an integration with MailChimp as a service add-on so that emails can be captured with consent for marketing purposes during the login process. This email list can then be used directly for email newsletters about the product or exported to your existing provider such as Klaviyo, Constant Contact, and others.

Legitimate does not store any user data on our own servers and relies solely on trusted external providers such as Magic, Dynamic, and MailChimp for authentication services and email storage. We comply with all major privacy regulations including GDPR (Europe), CCPA (California), VCDPA (Virginia), and LDPR (Brazil).

Exclusive Content

After the user has logged in the tag will become unlocked. The exclusive content associated with the tag will be exposed under the item details. Additional content can be added by our clients using our Builder.io integration.

Custom Experience API

For clients that need advanced customizations outside of the usual capabilities of Builder.io, a custom experience can be built from scratch in JavaScript and added via our Custom Experience addon.

Brand familiarity comes from the consistent use of our strategy and creative elements. This document provides a guide for those elements as defined uniquely for Legitimate — outlining what and how we communicate with the world.

Brand Guidelines

Wordmark

Use this wordmark to represent the brand and the company.

Primary Symbol

Use this symbol primarily to represent the brand. It should not be used to indicate the hover location for your phone for product authentication.

Hover Symbol

Use this symbol exclusively for NFC tags positioned behind it or for moments explaining the tag. It will not be used to represent any brand-related moments except for the tags.

Primary Typeface

Secondary Typeface

Due to the nature of our business, Legitimate collects usage data for analytics purposes on behalf of brands and creators to measure engagement and success metrics.

We follow all privacy regulations including GDPR in Europe, CCPA in California, VCDPA in Virginia, LDPR in Brazil, and more.

Product Analytics

Data Collected

Data that is collected includes, but is not limited to:

1. LGT Tag ID (a unique identifer for each NFC tag)

2. Page viewed

3. Session duration

4. Device type

5. Geographic region including city, state/province/prefecture, and country

This data may be shared with our clients when requested.

We do not collect user specific data including emails or phone numbers for product usage analytics.

Data Collection Consent

Depending on regional privacy regulations, users will see different ways to opt-in or opt-out of data collection.

All Legitimate sites have links at the bottom of the page allowing users to opt-out of data collection.

Europe and Brazil

A cookie consent banner will be presented when interacting with Legitimate's services that will allow the user to opt-in to data collection and select the types of data collected.

Users can change their preference in the footer links.

United States

An informational banner will be presented when interacting with Legitimate's services that will notify the user of data that is being collected. The user can choose to opt-out of data collection when desired in the banner, or footer links.

All Other Regions

Data collection is turned on by default and the user can choose to opt-out when desired using the links in the footer.

User Accounts (Crypto Wallets)

Our system tracks ownership and activation state of phygital items through the blockchain. All users, whether using email, SMS, or crypto wallets, have a unique public wallet address. This address is not publicly associated with the owner, but can be configured through various third party platforms to assign usernames, avatars, and social media accounts that may reveal a person's identity.

WalletConnect + Dynamic

Legitimate does not store any data about with end user wallets and wallet interactions.

Dynamic Embedded Wallets (Email/SMS Wallet)

When a user uses email or SMS to login to Legitimate, they use our service provider Dynamic to create an email or SMS based wallet. This email or phone number and wallet is stored with Dynamic.

Legitimate does not have access to the email unless that permission is granted by the user when requested with Dynamic. Legitimate does not store any email address or wallets associated with emails.

Magic Dedicated Wallets (Enterprise Email/SMS Wallet)

This is a custom service add-on available for our enterprise clients that require customized login flows and data requirements. The email, phone number, and wallet is stored with Magic.

Legitimate does not store email addresses, phone numbers, or wallets.

However, Legitimate will sometimes fetch email, phone number, and wallet information from Magic for specific product features such as ownership history and processes this data on our servers. Historical data is always anonymized and is not saved on our servers.

Blockchain Data

Legitimate does not store any blockchain data.

Marketing Emails

Enterprise clients may request this mailing list from Legitimate and we will only share the emails associated with the clients' products.

Users have to opt-in to marketing emails via the login and activation flow. Legitimate does not store any user emails.

For creators and brands using Legitimate's services, we require a set of assets to be provided to activate your tags. All assets must be sent to the Legitimate Team at least two weeks before the project launch. If a client fails to do so, there’s a risk that the tags will not be activated in time.

Further information about each asset type and instructions on specific specs are hyperlinked

• Item Image
• Item Animation (Optional)
• Item Title (name)

  • 50 character count limit

• Item Description

  • Description of your item, we recommend keeping this at 2 - 3 sentences tops. You can always add additional information in the rest of the digital experience if need be.

• Header Logo (Optional)
• Builder.io Exclusive Content

  • By leveraging Legitimate’s builder.io integration your team can easily add custom content to your Legitimate Digital Experience. Content can include images, videos, text, QR codes, etc.

What does the digital experience look like?

The top part of the digital experience, labeled in red below, is where the item image, title, and description will go. Everything below the "Item Details" section is what you'll be able to customize using our Builder.io integration.

Instructional Printout

We advise all our brands and partners to include some printed material to explain how the Legitimate Tag works for different devices. For many customers, your product may be the first time they interact with NFC technology or a phygital product so they do not know how to use the NFC reader or where its location is on their phone.

The NFC reader may need to be manually switched on for older phones and low power mode must be switched off to read the Legitimate Tag.

We included an editable version of this design in case translation or change is necessary. You may need a copy of our typeface to edit the text.

You can also create your own version of this insert and use any of the content here.

For best print quality, please keep the CMYK color profile and provide your printing partner directly with the Adobe Illustrator .ai file with all text converted to vectors.

Videos should be cropped or rendered as a square and converted to .mp4 format with H.264 video codec and MP3 audio codec for maximum compatibility with Legitimate's user experience.

Exporting your video

If your video editing tool or rendering software supports custom resolutions, please use 1080x1080 or 2160x2160 pixels.

Widescreen and vertical videos are supported but may not look the best in Legitimate's user interface

Capturing your video

We recommend capturing your videos in 4K resolution. If you do not have equipment that can record in 4K, 1080p is acceptable as well.

Legitimate uses a rotating table to capture the 360-degree video shown in many of Legitimate's curated products. The item is recorded spinning slowly against a solid background. We use mannequins for clothing and stands for paintings or sculptures to showcase the item in its intended setting.

We recommend square videos for maximum compatibility but most smartphones and professional cameras capture widescreen videos (16:9 aspect ratio) by default. These will need to be cropped so only the center portion of the video will be shown.

Converting your video

Summary Settings

Select MP4 in the Format dropdown and check Web Optimized

Dimension Settings

For square videos, please select Custom in the Resolution Limit dropdown and check Optimal Size and Allow Upscaling.

Please select Custom for Cropping

Video Settings

Make sure H.264 (x264) is selected in the Video Encoder

Audio Settings

If you want to include the audio track, make sure the Codec is set to MP3.

If you do not wish to include an audio track or want to remove the current audio, select None under the Track column.

Hit the Start button and convert your video!

Once a set of Legitimate Tags have been purchased with the builder.io feature, you will receive an invite to a page builder where you can customize the content that goes with your item.

Here's a list of content that can be added:

• Text

• Image

• Video

• Content Embeds

Editing

The desktop preview is constrained to a mobile device width in order to simulate the experience on mobile phone. In order to edit, please switch to the Mobile Edit view to change the content.

Styling

The Legitimate brand fonts PS Times and ABC Favorit are both included as well as other web-safe fonts and system defaults.

You can also include your font files through custom CSS added to the page.

Video Tutorial

Templates

Legitimate has a few options for templates you can use within builder that your team will onbaord you onto during your builder onbaording call.

To use a template in your Legitimate Tag's builder.io page simply import that template in the your page:

Figma to Builder Integration

In order to connect your Legitimate Tags to a unique digital experience you must purchase the number of SKUs needed for your project. One SKU gives you access to one digital experience for a set number of tags. Each item type or design also needs a SKU to associate the item image, description, and title to that item category. Any additional experiences you want to associate with any number of the tags you ordered will incur an additional charge for the extra SKU setup

Examples:

• A client orders 100 tags from Legitimate to be used for both hoodies and t-shirts. 50 tags will be used for hoodies and 50 tags will be used for t-shirts. This client will need to purchase 2 SKUs for this order.

• A client orders 100 tags from Legitimate to be used for 100 hoodies. The exclusive content for 50 of the hoodies will be different than the digital experience of the other 50 hoodies. This client would need to purchase 2 SKUs.

For the best user experience, we suggest using a logo with an aspect ratio of 1:1 or 16:9. We recommend keeping the file size as small as possible to help with page loading times. Please keep the image under 100 KB.

Most brand assets are available in light and dark versions with transparent backgrounds and in SVG, JPEG, and PNG formats. Some assets such as those designated for social media include background fill.

Symbol

Hover Symbol (for Legitimate Tags)

Wordmark

Social Icon

The square logo avatars are designed with extra spacing so that platforms like Twitter can crop into a circle.

Backgrounds

On Legitimate Dashboard you can manage all the SKUs in your organization:

1. Create new SKU (a SKU is a set of tags that all share the same digital experience or URL redirect)

2. Edit and preview a SKU's digital experience via our internal CMS system (content management system)

3. View and export data and analytics for all your Organization's SKUs or a specific SKU

4. View and export end-customers' email addresses or SNS info for all your Organization's SKUs or a specific SKU

5. Manage your organization and add users

Activating Your SKU's tags

Please find step by step instruction below on how to add your required metadata and activate your tags.

In order to properly set up your redirect link when using API access with Legitimate you'll need to add the redirect link into Legitimate Dashboard. Please follow the steps below to learn how to add in your redirect link

For the best user experience, we suggest using square photos of at least 1000x1000 pixels in PNG or JPEG formats of no larger than 8MB in file size. Transparency is also supported but please make sure the image works against both dark and light backgrounds.

Framing

Whether the picture is taken in portrait or landscape orientation, we want to make sure that the subject (i.e. the product) is focused in the center of the frame. If the camera supports square photos, then the photo does not need to be manually cropped afterward.

Editing

The lay-flat photos should have the perspective adjusted if they're not shot exactly from the center

The lay-flat photos should have the perspective adjusted if they're not shot exactly from the center

The item should have its background removed and placed against a transparent canvas for the best visual experience

Web Experience

SKU Analytics

On the Analytics tab you can see a more in-depth view of your SKUs analytics. You'll be able to view the following data:

• Page Views - how many times an end user has tapped a tag in that SKU

• Total Tag Verifications - refers to the total number of times a verifiaction action has been performed on the tags in this SKU. This includes page views, when a tag is programmed, and other verification steps your SKU may have.

• Total API Verifications - how many times the API is called

These data points are also represented across different views to help better visualize the data:

• Map View

  • the map view gives you a heat map visual of where the tags have been tapped across the world. The red dots indicate multiple taps in one area

• Views, User Interactions, and Marketing Consent graph

  • allows you to see the usage of the tags by end users overtime

• Tag UID, Transfer Type, User ID, Time chart

  • gives you a granular look at every action performed within that SKU on a tag basis.

  • The tag UUID is the specific tags unique code

  • Transfer Type refers to the type of action that was done to that tag

  • User ID is the unique code we give to each end users

  • Time chart displays exactly when the action on that tag was performed by that user

• Views by City, Views by Region, and Views by Country graphs

  • gives you a visual representation of the breakdown of tag taps by users across city, region and country.

  • In order to view the city region or country that corresponds with a section of the graph hover you mouse cursor over the a section of the city, region or country name will pop-up

• Verifications Graph

  • allows you to see the verification of the tags overtime

The SKU name and SKU notes can be changed at anytime on the overview page. Please keep in mind that while the SKU name is end-consumer facing, meaning the end consumer will see this information as the "SKU name" in the digital experience, the SKU notes are internal only. They are meant to provide extra context for your team without adding unnecessary information to the digital experience.

Managing the Digital Experience

To manage what the end-consumer sees when they tap a Legitimate tags select the Web Experience tab within the SKU page.

Chose the "Custom" button under "Choose how you would like to create the web experience:"

On the right hand side you'll be able to see a preview of what the end user will see when they tap their tags. When you add in the header logo, name, image and description the preview will change in realtime. Additionally, when you update the Builder.io CMS the preview will change to reflect your changes.

You can save your progress at any time in this section and come back to edit it later.

Guidelines For The Design Process In Figma:

Please note that you should only design a mobile experience. The only way to access our digital experience is with a phone.

Connecting the Figma designs to you project's builder.io pages:

Before importing your Figma design into Builder, make sure:

• You have a completed design in Figma.

To import layers from Figma into your Builder.io page using the Figma plugin:

1. Select the layer(s) in Figma.

2. Open the Builder Figma plugin and click the Copy to Builder button.

3. When the copy process is done, go to the Builder Visual Editor for the desired SKU* and paste with Cmd/Ctrl + v.

*please make sure you have selected the mobile view in builder as demonstrated below before before you paste the designs in