Understanding a Legitimate Looker Studio Board
All projects with Legitimate give your team access to a Google Looker Studio Board. These boards allow you to see real time data about your project and their associate tags. Below you'll find a breakdown on what each of the data points on the Looker Studio Board mean and how they relate to your project.
Looker Studio Boards can be configured on a per SKU or per project basis. Please work with the Legitimate team to set up your Looker Studio Board(s) in a way that best suits the needs of your team.
Total Views
Total Views is the total amount of time any Legitimate Tag in your SKU/project has been tapped.
Total Active Tags
Total Active Tags tracks the number of Legitimate Tags in your SKU/project that have been unlocked by users. This means these users have tapped these tags and entered their email address in order to view the gated exclusive content. If you did not opt to have email login in your digital experience this number refers to the total number of tags scanned.
Total Engagement Time
Total Engagement Time refers to the sum of the total amount of time all users have spent interacting with their tags.
Average Engagement Rate
Average Engagement Rate refers to the ratio of total tags tapped to total active tags. This allows you to quickly understand of all the tags that have been tapped by users, how many of those users put in their email to unlocked the gated exclusive content.
Cities + Map View
The cities and map section of the board shows you where a tag was scanned. Sometimes the location's accuracy varies slightly off because the data collection is using the user's IP address. Even when a user is away from home their IP address can still reflect that location.
Tag ID Table
Found at the bottom of the Looker Studio Board the Tag ID Table (pictured above) provides your team with more granular details about user engagement with Active Tags. All active tags' Tag IDs are listed in the table.
SKU ID Column
If you have multiple SKUs in one Looker Studio Board you'll be able to see which Active Tag ID corresponds with which SKU in this column. This allows your team to see how many Active Tags there are for each of your SKUs.
Views Column
The views column tells you how many times a user has tapped a particular tag.
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